The future of build-to-rent is exciting, but in an ultra-competitive market it’s tough to stand out from the competition. Leading investors, developers and operators are already getting ahead with forward-thinking digital investments, harnessing the power of technology to thrive in the crowded landscape and become BTR’s flagship brands.

There are many opportunities, solutions and infrastructure that investors, developers and operators can invest in to create a higher ROI. Rather than the latest product on the market, consider what residents want. What is seen as in-demand technology and what premiums can be expected to make on rental opportunities?

In this roundtable discussion, our experts will discuss:

  • Where is the value in technology for BTR?
  • How can we use connectivity to capitalise premium rent? 
  • What technology will be most in demand for? 
  • What investments can be made to save on operational costs? 
  • How can connectivity and technology be harnessed to improve the resident experience?
  • How can connecting the back-office and front-office through technology provide a seamless renting journey?
  • How can connectivity and ESG be combined to create a sustainable living experience?


Samantha McClary

Samantha McClary is editor of EG. Sam has almost 20 years of experience in real estate and business journalism, covering a wide range of topics. Alongside making sure EG delivers the best, most helpful, most accurate and, of course, most interesting content to EG’s readership across all platforms – print, online and audio – Sam also plays a leading role in enabling and delivering a more diverse environment for the real estate community through EG’s REWIRE and tech initiatives. A keen chair and regular wearer of too bright trousers, Sam seeks to help keep panel discussions and events lively with audience participation and insightful questioning.

Kelly Smith

Kelly joined Allsop in November 2017 after successfully implementing and delivering the lettings and management operations for the first buildings at the Greenwich Peninsula regeneration scheme. Kelly has also delivered build to rent schemes in Glasgow, ensuring 100% occupancy within weeks of completion, and also in central Birmingham. Prior to that Kelly headed up a Contracts and Compliance department in Canary Wharf. As Director of Operations at Allsop, Kelly now specialises in BtR operations and delivering operational excellence for institutional investor clients.

Danielle Bayless

Danielle joined Quintain as Quintain Living’s COO in 2020, bringing over 30 years of U.S. multifamily experience with her. Prior to Quintain, Danielle served as Vice President of Operations at Essex Property Trust, an S&P 500 company, providing strategic leadership for all aspects of team and asset performance including budgeting and lease up execution for a portfolio of 23,000 homes. She has additionally held board seats on the Housing Industry Foundation (HIF) as well as multiple regional chapters of the California Apartment Association (CAA).

Dan Batterton

Dan Batterton is Head of Build to Rent at LGIM Real Assets, leading a team delivering 1,500 new BTR homes per year. Dan has over 20 years’ property experience and joined L&G in 2007. Since launching the BTR strategy in 2016, the portfolio has grown to over £2bn with 5,600 apartments in planning, development or operation across the UK.

Dan Foryszewski, sales manager, MRI Investor Solutions

Foryszewski helps the build-to-rent sector utilise an ecosystem of products to create tailored solutions across the end-to-end life cycle – from back office property management and accounting to resident engagement and community building. As the demographics and expectations of renters have shifted dramatically in recent times, Foryszewski’s deep understanding of the market has been influential in shaping the strategic development of MRI’s resident engagement tools.

BTR: Connectivity as a necessity

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