EG is the Property Marketing Awards (PMA) long standing media partner and has organised this webinar to mark the PMA’s 30th year, and our joint endeavours in property marketing. Mediavision (a PMA sponsor) has produced the report that will be part of the panel’s discussion.

The past two years have been incredibly disruptive for property marketeers, with unprecedented changes in market conditions driven by policy makers and societal reactions to the Covid-19 crisis. Digital marketing is now more important than ever and identifying what has been successful will help event attendees learn more about best practices in property marketing.

As we prepare for the future, what residential and commercial property market changes are here to stay and how should property brands adapt their marketing strategies?

Please join our expert panel of marketeers and disrupters to discuss the latest search demand dynamics, changes in customer behaviour and how occupier trends are shaping our future.


Marc McConnell, founder, Straction

Marc is the founder of Straction, a strategy and marketing consultancy, and has over 25 years of experience of advising corporates, partnerships, and start-ups across several industry sectors, including real estate and legal, on their sales and marketing strategies. Marc has also led the business planning process for large and small organisations and managed complex business transformation programmes on repositioning, restructures, mergers, acquisitions, and new product launches.

Adam Freeman, managing partner, MediaVision

Adam has 25 years in digital media, including launching a number of start-ups and has previous roles as MD at The Guardian and Bloomberg. At MediaVision he helps, the digital performance agency’s clients, build ambitious growth strategies.

Misa von Tunzelman, head of corporate affairs and marketing, Lendlease, Europe, PMA Jury Chair

Misa is the Head of Corporate Affairs and Marketing for Lendlease in Europe.  She has over 20 years’ Marketing experience and has worked in the Property sector since 2004. In addition to her role at Lendlease, Misa is a trustee of the University College of Estate Management and Eastside Young Leaders Academy and a board member for Freehold, the industry’s LGBT+ network. Misa is a Fellow of the Chartered Institute of Marketing and holds a degree in Sociology and Cultural Studies from the University of Sussex. Prior to joining Lendlease, she worked in Marketing & Communications at BNP Paribas Real Estate, JLL, EY and the Imperial War Museum.

Stefan Stern, visiting professor at Bayes Business School, University of London, fellow of the RSA, author

Stefan Stern’s career in journalism has included stints at Euromoney, the BBC, Management Today magazine, and the Financial Times, where he was the management columnist between 2006 and 2010. In October 2010 Stefan was appointed Visiting Professor in management practice at Bayes Business School (formerly Cass), City, University of London. He is a Fellow of the RSA, and continues to write for the FT and the Guardian, among other titles. He is the author, with Prof Cary Cooper, of “Myths of Management – what people get wrong about being the boss” (2017). His second book, “How To Be A Better Leader”, was published in March 2019. His next book, “The Lady Macbeth Guide to Ambition”, will be out later this year.

Dr Michelle McCann, chief marketing officer, EG

Michelle is a seasoned business executive serving as a marketing leader in global organisations. She joined EG in January 2020 as Chief Marketing Officer. With more than two decades of experience, Michelle has a long track record of success developing and delivering revenue-generating marketing and management strategies, and creating value.

In partnership with